> if your goal is to sell, then you'd be wise to spend time on presenting your content in a way that is at least initially attention grabbing Or you bet agains

> if your goal is to sell, then you'd be wise to spend time on presenting your content in a way that is at least initially attention grabbing Or you bet against fads and hope that your consistent brand will develop an increasingly loyal and appreciative following over the long term. You could lose that bet, but sometimes cashing in on today’s hot trends means washing out and being forgotten when they change. You’re making bets every where you look.