3 ms·

Coke gives Disney unlimited free beverages as long as they only sell coke products in their parks

NavinF 4y ago
Sounds like bullshit and at least one site agrees with my intuition: > Legend: Because of the advertising value of having its products featured at Disney theme parks, Coca Cola provides Disneyland with all of its beverage products free of charge. >Behind the Legend: This is true, but highly misleading. For years, Coke has had an advantage over rival Pepsi because it provides its products free of charge to all of its customers. The company makes up the loss by requiring that beverages only be sold in official cups or containers -- and charging an enormous amount for those contains. The container charge is based on a sliding scale depending on the customer. Individual consumers, purchasing beverages at a grocery or convenience store, pay only a few cents for the can or bottle in which their beverage comes. At the other end of the scale, movie theaters and theme parks like Disneyland pay as much as $2.00 for a single drink cup, making the exorbitant prices charged for drinks at those locations completely understandable.
- bsimpson 4y ago
  I wonder if this is why stores are assholes when you want a glass of water, and they give you the dinkiest cup.
- timcederman 4y ago
  That site is effectively continuing the urban legend, but shifting it to be that Disney pays for cups. In reality, Coca-Cola and Disney's partnership is quite complex, and didn't become exclusive until 1990 (https://www.upi.com/Archives/1990/01/24/Disney-Coke-sign-15-year-pact/5116633157200/ https://www.upi.com/Archives/1990/01/24/Disney-Coke-sign-15-...). They've never publicly disclosed the terms, but I'm sure they aren't as simple as "we give you free syrup", given the depth of the co-marketing (e.g. giant coca-cola store at WDW, the Star Wars cokes they sell at the park, more examples here - https://disneyparks.disney.go.com/blog/2021/09/celebrating-collaboration-a-refreshing-look-at-disneys-history-with-coca-cola/ https://disneyparks.disney.go.com/blog/2021/09/celebrating-c...).

Sounds like bullshit and at least one site agrees with my intuition: > Legend: Because of the advertising value of having its products featured at Disney theme parks, Coca Cola provides Disneyland with all of its beverage products free of charge. >Behind the Legend: This is true, but highly misleading. For years, Coke has had an advantage over rival Pepsi because it provides its products free of charge to all of its customers. The company makes up the loss by requiring that beverages only be sold in official cups or containers -- and charging an enormous amount for those contains. The container charge is based on a sliding scale depending on the customer. Individual consumers, purchasing beverages at a grocery or convenience store, pay only a few cents for the can or bottle in which their beverage comes. At the other end of the scale, movie theaters and theme parks like Disneyland pay as much as $2.00 for a single drink cup, making the exorbitant prices charged for drinks at those locations completely understandable.

bsimpson 4y ago
I wonder if this is why stores are assholes when you want a glass of water, and they give you the dinkiest cup.
timcederman 4y ago
That site is effectively continuing the urban legend, but shifting it to be that Disney pays for cups. In reality, Coca-Cola and Disney's partnership is quite complex, and didn't become exclusive until 1990 (https://www.upi.com/Archives/1990/01/24/Disney-Coke-sign-15-year-pact/5116633157200/ https://www.upi.com/Archives/1990/01/24/Disney-Coke-sign-15-...). They've never publicly disclosed the terms, but I'm sure they aren't as simple as "we give you free syrup", given the depth of the co-marketing (e.g. giant coca-cola store at WDW, the Star Wars cokes they sell at the park, more examples here - https://disneyparks.disney.go.com/blog/2021/09/celebrating-collaboration-a-refreshing-look-at-disneys-history-with-coca-cola/ https://disneyparks.disney.go.com/blog/2021/09/celebrating-c...).