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Right now, email continues to be the dominant information distribution app inside companies. One thing about it is that you can make sure something gets to some
by bhc3 18y ago
Right now, email continues to be the dominant information distribution app inside companies. One thing about it is that you can make sure something gets to someone else. Attention inside companies is key.
The new social apps inside companies are getting better with managing "attention hooks". You get notifications that someone has replied to you, commented on a blog, edited a doc, directed a microblog message to you. Key word RSS brings content to people as well.
Long term, email becomes less a primary communications and info sharing app, and more a notification service. Content and conversations are saved and searchable, which doesn't really happen now with the email inbox.
- aaronblohowiak 18y agohow are they getting better at managing attention hooks? what techniques are they using that were missing before?
- bhc3 18y agoThe email notification is probably the biggest thing. My Gmail account right now primarily consists of notifications. Which gives me comfort that others are seeing these as well. So I know that when I use various social media sites, others will know when I've interacted. Twitter's @reply is another good tool, one that doesn't have the email notification. Without those types of attention hooks, I'd be less likely to use the sites.