Marketing for SaaS is rarely in traditional media, and isn't limited to paid ads. Everything on a non-app website is marketing. Obtaining case studies, referenc

Marketing for SaaS is rarely in traditional media, and isn't limited to paid ads. Everything on a non-app website is marketing. Obtaining case studies, references, trade shows are all under the umbrella of marketing. Even stuff like exclusivity contracts can be "marketing" in a sense - it may not land that way on a finance budget (genuinely don't know how that stuff is classified), but a lot of big creators are incentivized to join platforms outside of just choosing what works best for them. Disclaimer: I work for a Patreon competitor (Supercast) and I'm not saying any or all of the above is definitely something Patreon does, it's just things that are typical in the industry.