> The main issue is it’s terrible PR for Apple to be sending $1000 bills to people who’ve been mauled by bears or gotten lost in the mountains Is it any better

> The main issue is it’s terrible PR for Apple to be sending $1000 bills to people who’ve been mauled by bears or gotten lost in the mountains Is it any better PR if there are stories out there of bodies found starved to death in the wilderness equipped with an iPhone that has the hardware capabilities to contact emergency services, but couldn't because the person didn't pay Apple life insurance