This is interesting. From an SEO perspective, the phrase "hacker news" doesn't appear many times on the site itself, but surely a great many incoming links must

This is interesting. From an SEO perspective, the phrase "hacker news" doesn't appear many times on the site itself, but surely a great many incoming links must use that text. at most 228 days ago the title tag changed from "Hacker News | $title" to "$title | Hacker News": http://news.ycombinator.com/item?id=2430542 http://news.ycombinator.com/item?id=2430542 But that's quite a long time back so I'd be surprised if that has anything to do with it. I have noticed that Google does put a huge amount of weight on domain name keywords, but thehackernews.com was registered in Oct 2010, so it's not like it's only just appeared. Can't really see any reason for this.