> Significance > People change when they think others are changing, but people misperceive others’ changes. These misperceptions may bedevil people’s efforts t

> Significance > People change when they think others are changing, but people misperceive others’ changes. These misperceptions may bedevil people’s efforts to understand and change their social worlds, distort the democratic process, and turn imaginary trends into real ones. People can't follow the herd if they don't know where the herd is going.