I see a lot of companies successful via a long-running relationship with MSSPs for improving help desk style support and occasional emergency forensics etc. Tha

I see a lot of companies successful via a long-running relationship with MSSPs for improving help desk style support and occasional emergency forensics etc. That's been getting more interesting, and as we partner with MSSP ourselves (graph ai, GPU, etc tech), been awesome to see how that enables investments that are too hard at the individual company levels. For SMB, even more sensible. But at SME/enterprise scales, a lot of the success is driven by in-housing tier 2 + security engineering. For tech/product companies, true at even smaller scales. Security is part of a common core product value proposition for the customer: trust baked in. Same but different for say fraud & safety and how that relates to account churn vs growth. Seeing that capability evaporate is scary. As an analogy, most companies who handed over control of their data plane to palantir engineers & proprietary palantir infra ended up regretting it and wanting to change the relationship. Areas like parts of the US Gov who haven't are now stuck. Doing the same with the trust & risk aspects of an enterprise is scary, especially as each one is now increasingly part tech company.