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"Viewers are meant to keep the app open while they watch the film. The AR app listens to audio cues by leveraging Apple’s ShazamKit technology. When it recogniz
by jonbaer 4y ago
"Viewers are meant to keep the app open while they watch the film. The AR app listens to audio cues by leveraging Apple’s ShazamKit technology. When it recognizes a key piece of audio around three minutes in, the device will chime, alerting users to hold up their phone and point it at their TV. A 10-second countdown then begins ahead of the AR experience."