The academic, and then niche, Internet was always a fundamentally different dynamic than once you let everyone in. Eternal September etc. I'm not sure post-mass

The academic, and then niche, Internet was always a fundamentally different dynamic than once you let everyone in. Eternal September etc. I'm not sure post-mass market the "early Internet" was still a stable outcome. I'd agree that we (the users) certainly didn't chose ad-supported. At least in any more specific way than saying "I like free things more than not free things" ("we" as in a majority). And I don't think pay-for-things or any other not-ads model was fundamentally flawed... it just wasn't superior or even at parity at the time that ads took off (i.e. DoubleClick/AdWords)... and so we got ads. And I'm not arguing that we should have ads! No one would be happier than me if they disappeared from the face of the Internet tomorrow, at least in massively-tracked form. But I do think moving past them requires an honest appraisal of why they exist -- people, on the whole, are cheapskates.