Just to make it clear, I am not associated with the book in any way, but impulsively bought it on Amazon after seeing this video. As I pore through subsequent

Just to make it clear, I am not associated with the book in any way, but impulsively bought it on Amazon after seeing this video. As I pore through subsequent chapters, it strikes a chord with me and is based on well researched psychological experiments conducted at various universities. It's worth a buy imho.