That's fine but they're convinced software is the boring cheap part and people want the car for physical side of things, and nothing will change their mind shor

That's fine but they're convinced software is the boring cheap part and people want the car for physical side of things, and nothing will change their mind short of really dire circumstances (and business has never been better for them) Rolls Royce was still selling $200,000 with iDrive versions almost 2 years behind the version in a base model 2-series until last year, so I also wouldn't underestimate how much money they've made while keeping that mentality