I think this is very relevant to many people I’ve known who try to start their own business. A successful business is a reality test. You can’t profit if your

I think this is very relevant to many people I’ve known who try to start their own business. A successful business is a reality test. You can’t profit if your customers all live in your fantasies. If you create products for those imaginary people, no one will buy them and you will fail. That’s why product-market fit is the #1 advice given to entrepreneurs. It recognizes that you will need to leave behind your own ideas of what you should build and who your should build it for, which are probably made out of a lifetime of TV and Social Media bullshit and actually take stock of the real world, the real people in it and what they will pay real money for. Sadly, quite a few people I know were able to run their fantasy business all the way to the poor house.