when community engagement is measured badly, its because community is being treated as a product like any app where MAU and time on site is being prioritized, y

when community engagement is measured badly, its because community is being treated as a product like any app where MAU and time on site is being prioritized, yet companies dont dedicate even 1/100 of the resources to community “product” that they do their software product (perhaps because it is not viewed as a real job, as perceived in other comments here) that said, you do need a way to justify to others why you are a better community manager than the next, and whether you are doinng a good job. that part went unanswered here and the article would be better if it had a constructive replacement instead of just arguing to be unaccountable to the rest of the org.