It's easy to say no. The hard part is getting people to listen and that's what Steve Jobs did especially well. That was the point I was trying to make. I've

It's easy to say no. The hard part is getting people to listen and that's what Steve Jobs did especially well. That was the point I was trying to make. I've been on a ton of teams where everyone agreed we were not going to do a feature. Only to have that person go back to working on that feature because it was important to them and the work they were supposed to be doing, which the team depended on, didn't get done. In my experience, this is a serious issue in large corporations and it happens at the individual, group and even division level. Apple, under Steve Jobs, didn't seem to have this problem and they seemed to get a ton done, with comparatively quite small teams, because of it.