I think people enjoy this argument because it's counter intuitive, but I also think it's counter intuitive because it's wrong. If you build a playground and ev

I think people enjoy this argument because it's counter intuitive, but I also think it's counter intuitive because it's wrong. If you build a playground and everyone avoids the teeter-totter, there's probably something wrong with the teeter totter. Oddly the monsters inc example seems counter to his point since it seems like they were measuring something to specific and the proper solution would be to something more general (like engagement) instead. It seems to me like trying to start with something other than engagement would be premature optimization. Of course engagement is insufficient and of course if you want to know something else, measure that other thing, and of course you should interrogate your metrics, and maybe it's just this thing that bugs me about modern writing where you have to take this ridiculous extreme stance to get eyeballs but yeah.