Part of the issue is that Zig is in a near category to Rust, and its areas of focus are more restricted as opposed to other general purpose and convenient to us

Part of the issue is that Zig is in a near category to Rust, and its areas of focus are more restricted as opposed to other general purpose and convenient to use languages. Rust already has major corporate backers and much more established popularity in the media. It can easily be seen how it can just simply overwhelm Zig, and particularly by emphasizing safety. Even if those very knowledgeable about the subject can argue to what degree safety should be the issue or is relevant with a particular project, Rust already has the hype and reputation behind it as being "safer". Zig has to make stronger and more compelling arguments as to why people should use it, instead of just reaching for Rust.