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FB said in SEC filings that many young people lie about their age when signing up; independent research I've found confirms that FB uses self-reported age for a
by concinds 4y ago
FB said in SEC filings that many young people lie about their age when signing up; independent research I've found confirms that FB uses self-reported age for ad targeting (https://www.demogr.mpg.de/papers/working/wp-2021-006.pdf https://www.demogr.mpg.de/papers/working/wp-2021-006.pdf). British authorities say more than 80% of children lie about their age (https://www.theguardian.com/media/2013/jul/26/children-lie-age-facebook-asa https://www.theguardian.com/media/2013/jul/26/children-lie-a...). More search shows that parents often encourage their kids to lie about their age when signing up (https://journals.uic.edu/ojs/index.php/fm/article/view/3850/3075 https://journals.uic.edu/ojs/index.php/fm/article/view/3850/...), presumably under the belief that it'll make them less likely to be targeted by predators. FB has used algorithms since 2011 to try to ban underage users (https://www.nytimes.com/2011/03/12/technology/internet/12underage.html https://www.nytimes.com/2011/03/12/technology/internet/12und...) but presumably there's an error rate, and it's bad PR for normal adult users to be asked to submit their ID/passport to keep access to their account, so it's a hard problem.
It's easy to paint FB employees as cravenly evil cartoon characters, but most FB ads (except ones from the biggest corporations) are "direct response", i.e. not focused on increasing brand awareness but on immediately funneling users to a sales page. FB doesn't benefit from underage kids, who have zero spending ability, from seeing direct response ads (obviously, brand awareness ads on underage people are hugely effective, however), it just messes up their ad targeting. It seems to be a hard problem to solve when you consider all factors.
- actionfromafar 4y agoEmployees seldom are evil cartoon characters. Banality of evil, and all that. It's the system as setup which is the problem. When faced with such a hard problem, there are basically two outcomes: - oh well, carry on then - maybe we shouldn't be doing these things, and make a drastic change? I know, the second option is almost laughably absurd.
- concinds 4y agoThat's fair, and there's certainly tons of incentives to ignore problems; office politics, liability (because if a company is "internally aware" of a problem, that's a huge liability for lawsuits and regulation), etc. But I'd give a lot to see a reality TV show where people who constantly criticise big corporations are put in charge of the relevant team for a year (people here being put in charge of FB's ads team; people who want headphone jacks being put in charge of the iPhone hardware design team and having to deal with the tradeoffs) and see how "easy" a problem is to solve. Though them running these companies to the ground might be the goal after all.
- actionfromafar 4y agoThat's what I'm saying. The fundamentals of some companies are such that they can't be (morally) rescued, only divested.