Some data posted in July 2022, suggesting things improved - but improved because more transactions were allowed to be exempt from 3D Secure requirements. (eg su

Some data posted in July 2022, suggesting things improved - but improved because more transactions were allowed to be exempt from 3D Secure requirements. (eg subscriptions with card-on-file instead of one-time purchases, and merchants with low fraud rates successfully applying to have their threshold increased to €500 before 3DS is required). [I wish Visa Europe / Mastercard published their own data somewhere easy to find, instead of wading through 3rd party data from companies with an agenda. Maybe it's out there and I haven't found it.] "Moreover, after only 3 months of 3DS flow implementation, the European grand total of authentication rate improved from 61.8% to 74.5%, with the UK being an absolute leader with almost 90% authentication rate in 3DS flow with Mastercard. Frictionless flow (3DS exemption) was the main reason for this high authentication rate. Authenticated frictionless transactions (exempt of SCA) accounted for almost 30% of authenticated transaction (21.4% pre-3DS), the reason was yet again the real-time efficient TRA. The UK was the leader again with 61.4% exempt transactions with Mastercard, along with high exemption rates in Spain, Greece and The Czech Republic. Axerve, in turn, reported that the authentication conversion rate was 76.22% after 3DS protocols became obligatory." https://www.axerve.com/en/learn/insights/transaction-risk-analysis-reduces-cart-abandonment-rate https://www.axerve.com/en/learn/insights/transaction-risk-an...