This depends on the class and school, I think. It also depends on how you approach the concepts. Yes, the case studies are typically focused on mass-consumer

This depends on the class and school, I think. It also depends on how you approach the concepts. Yes, the case studies are typically focused on mass-consumer market but concepts such as LTV are valuable regardless of market size. Granted, they don't tell you how to apply those general concepts to startups but that doesn't take away from the usefulness of the tools, IMHO.