4 ms·

Why? It seems very similar to the branded watch faces

• BoorishBears 4y ago
  Old school manufacturer mentality, although it's not completely baseless... - Don't give up control of a safety critical interface - Don't give up data (which they think they can monetize) by not controlling the full stack - Don't give up a branded differentiator like "iDrive" for what everyone else is offering - Don't pay a tax on our cars to big tech if we can avoid it (see how they dragged their feet on Carplay to start)
  • jbverschoor 4y ago
    Sure, but it's simply what people want. I will refuse to buy a car without carplay. I also want to have a seamless experience from my contacts / music / maps etc. I don't want old crappy outdated and super expansive software in my car, and I'm certain every day more people think the same.
    • BoorishBears 4y ago
      That's fine but they're convinced software is the boring cheap part and people want the car for physical side of things, and nothing will change their mind short of really dire circumstances (and business has never been better for them) Rolls Royce was still selling $200,000 with iDrive versions almost 2 years behind the version in a base model 2-series until last year, so I also wouldn't underestimate how much money they've made while keeping that mentality