Though I would tend to agree with you (and many other commenters clearly do). I think this is just how Apple markets themselves. They know that most of the peo

Though I would tend to agree with you (and many other commenters clearly do). I think this is just how Apple markets themselves. They know that most of the people who buy the Apple watch are not going to use it for 100 milers, and don't need the extra battery life. I love how they call it a "revolutionary new design", yet most people on the street likely wouldn't be able to tell the difference between the Ultra and non-ultra.