There was similar speculation last year when the A15 came out[1], because Apple didn't talk about performance (at all, I think?) in the iPhone 13 announcement.

There was similar speculation last year when the A15 came out[1], because Apple didn't talk about performance (at all, I think?) in the iPhone 13 announcement. Then the A15 kept up their regular rate of improvement. So it's plausible the same will happen this year. Wouldn't surprise me if Apple currently feels that they're so widely perceived as being the performance winners that they don't need to hammer down on it. They had that one slide comparing their competition to the A13, after all. [1]: https://9to5mac.com/2021/10/05/a15-performance-gains/ https://9to5mac.com/2021/10/05/a15-performance-gains/