I think the amount you'd have to charge to not have a massive decrease in revenue would make Apple look like monsters. Human brains really aren't good at valuin

I think the amount you'd have to charge to not have a massive decrease in revenue would make Apple look like monsters. Human brains really aren't good at valuing rare events. Here's a possible scenario. I'm sure it's wildly off from reality, but maybe reality has the same properties. Each month, 1 in 10,000 users call in [1]. For the same revenue you can charge: $1 per user per month $10,000 per use One of those, people will hate you for. Charging $100 per use would slash your revenue by 99%. May as well make it free. I actually think that would be the way to go and maybe they'll do it some day. [1] If that seems wildly low, remember it's per month and getting lost in the wilderness is pretty rare for the average person.