"If it were that simple, we wouldn't be having those problems, would we?" How do you figure? Our behavior is driven by powerful forces, and rational analysis i

"If it were that simple, we wouldn't be having those problems, would we?" How do you figure? Our behavior is driven by powerful forces, and rational analysis is a relatively new factor. The book "Predictably Irrational" by Dan Ariely explores how our cognitive biases (such as anchoring and many others) often remain in place even after we are told that they exist and how to identify them.