This is also a first step into taking a big bite out of this (niche) market by Apple. As you note, everything now is very veritcal. You pick your computer and t

This is also a first step into taking a big bite out of this (niche) market by Apple. As you note, everything now is very veritcal. You pick your computer and then you are locked in to its app, its cloud, and its air integrated units. Now that Apple has cracked this open a bit you are going to see more apps plus air integrated units that support dive computer X _and Apple Watch Ultra_. Breaking the vertical nature of this market and capturing most of the low end is probably going to be the net result when you look back in five or ten years.