App Stores (not just Apple's) have also served to erode the perception of value any one app (or game) provides as well, IMO. Fun fact -- I have never bought a

App Stores (not just Apple's) have also served to erode the perception of value any one app (or game) provides as well, IMO. Fun fact -- I have never bought a single app on Amazon's Android App Store even though I fire it up every day to see what I can get for free. Why buy an app for $1-10 dollars (even if I may get that amount of enjoyment/practical use out of it) when it MIGHT BE FREE tomorrow? The same thing holds to a lesser extent on those giant Steam sales. I never buy any games on Steam full price even if I want to play them badly because I know if I wait a few months I'll be able to get them for pennies on the dollar in some crazy sale or other. As a consumer this is great for me. As a developer, not so much.