Someone will still have to pay the price after the niche is found. If the technical debt is big enough it can cripple the growth of the company to the point a

Someone will still have to pay the price after the niche is found. If the technical debt is big enough it can cripple the growth of the company to the point a competitor that initially was behind -> gets ahead. I can give one example in map making industry - TomTom vs Here in EU.