> Ultimately, it's a twist on the old "commodify your competition". I think you're thinking of "commodify your complement"? Commodifying your competition woul

> Ultimately, it's a twist on the old "commodify your competition". I think you're thinking of "commodify your complement"? Commodifying your competition would seem to be a bad thing, as prices drop for something that substitutes for what you're selling. Might work in particular luxury/Veblen goods, but seems likely to be less of a thing? (and certainly a different thing than "commodify your complement")