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It is a matter of semiotics. At one point you need to scale, and you realise you can just manipulate symbols easier. They might at one point have come from sin
by gchamonlive 4y ago
It is a matter of semiotics.
At one point you need to scale, and you realise you can just manipulate symbols easier. They might at one point have come from sincerity, but industrial scale trumples all.
- kingkawn 4y agoOnly when empowered by the minds of the unimaginative
- gchamonlive 4y agoWhich is...the entire industry? I think this is a very simplistic view. Scale is pervasive in capitalism and not restricted to marketing. It is not being unimaginative, it is just a byproduct of the industry (isonomy and reproducibility over personalisation and personality).
- nicbou 4y ago> At one point you need to scale Do you? Is growth so imperative that any end justifies it?
- gchamonlive 4y agoSure not, but when was it the case in capitalism? It is an illusion to think this kind of thing is reserved to marketing
- banannaise 4y agoAnd thus the simulation of sincerity leads us even deeper into the simulation. Baudrillard strikes again. https://en.wikipedia.org/wiki/Simulacra_and_Simulation https://en.wikipedia.org/wiki/Simulacra_and_Simulation
- gchamonlive 4y agoAnd ultimately into Marcuse, with the Great Refusal.