4 ms·
Lego was a carpentry. They pivoted to build wood bricks for children. There was a warehouse fire snd they pivoted to plastic bricks
by antaviana 4y ago
Lego was a carpentry. They pivoted to build wood bricks for children. There was a warehouse fire snd they pivoted to plastic bricks
- Fiahil 4y agoWow ! I think you got this completely reversed. Lego _was_ a carpentry making wooden toys (not bricks, that concept came from another company: Kiddicraft toy company founded by Hilary Fisher Page). They acquired a very expensive plastic injection moulding machine. They spend several years working on the "Automatic Binding Brick" before nailing it down. By the time the wooden toy warehouse caught fire in the 1960s, the LEGO system was already -by far- the biggest selling product line of the company. Wooden toys were simply discontinued, not a pivot. https://www.lego.com/en-us/aboutus/lego-group/the-lego-group-history/ https://www.lego.com/en-us/aboutus/lego-group/the-lego-group... PS: Plastic toys were held in low regard when they started experimenting with it.