> is cloud cost actually really a problem in the first place Yes. Prices are adapted to mature IT markets, in emerging markets it's often cheaper to operate on

> is cloud cost actually really a problem in the first place Yes. Prices are adapted to mature IT markets, in emerging markets it's often cheaper to operate one's own data centre and throw people at problems, eg. dev salaries are cheap enough to spend money on optimising software rather than spending money on infrastructure. With inflation and supply chain issues even more so. > Prio #1 and #2 always seem to be shipping more features and having a more robust delivery pipeline I think that's either very big companies which buy agility by throwing money at the cloud, or VC backed startups which try to prove a point at all costs.