Amazon experienced a similar transition in early 2000s: > The editorial division, which dated back to Amazon’s earliest days, was composed of writers and edito

Amazon experienced a similar transition in early 2000s: > The editorial division, which dated back to Amazon’s earliest days, was composed of writers and editors who added a human touch to the Amazon home page and to the individual product pages...An algorithm called Amabot brought about the downfall of editorial. Amabot replaced the personable, handcrafted sections of the site with automatically generated recommendations in a standardized layout. The system handily won a series of tests and demonstrated it could sell as many products as the human editors. Source: The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone