Yes, but how are you going to let people who have shops know that you have a new vacuum cleaner? If you invent a new vacuum cleaner in your basement, and don't

Yes, but how are you going to let people who have shops know that you have a new vacuum cleaner? If you invent a new vacuum cleaner in your basement, and don't tell a soul about it, how are vacuum cleaner shops even going to know that you have a new vacuum cleaner to begin with? If you do anything, anything to let people know that you have a vacuum cleaner - whether website, cold call, flyers, newspaper ads, get a store with signage, direct mail, going to trade shows - every single thing to get the word out is marketing. Ever single thing. If you even talk to someone that you pass by on the streets, and tell them you have a great vacuum cleaner, that's marketing. There's nothing anyone can do to sell anything without marketing. Because marketing definitionally means anything done to sell something. Nothing sells without marketing. Post it here on this very website we are now in and let people know...that's still marketing. Everything is marketing. Also, as I am one who has tried to sell stuff to stores that sell stuff, it is not easy. There are multitudes of scenarios in cold calling, for example: Me: Hi, my name is Joe Smith. I have this new vacuum cleaner that I invented, do you want to sell it? Vacuum shop: Yeah, my boss does all the purchasing, but she's out of the country for 3 months so you'll have to call back then. . Me: Hi, my name is Joe Smith. I have this new vacuum cleaner that I invented, do you want to sell it? Vacuum shop: No, we have an overstock of vacuum cleaners right now, call me back next year. . Me: Hi, my name is Joe Smith. I have this new vacuum cleaner that I invented, do you want to sell it? Vacuum shop: What is the list price? Me: $1500 Vacuum shop: No, we only sell vacuum cleaners that go up to $200 because we are in a low-income area. . This goes on and on with a million permutations.