I think Russia doesn't care much about narrative war in Western countries, they are not going to "win" in that theater anyway. Their propaganda is more focused

I think Russia doesn't care much about narrative war in Western countries, they are not going to "win" in that theater anyway. Their propaganda is more focused on their own citizens and third world/non-aligned nations. However, it serves certain political groups to exaggerate how much Russian propaganda there is in the West (in order to justify censorship). As for who is spreading pro-Ukrainian propaganda, I would guess either Ukraine (most obvious motive) or USA or UK (have the intelligence agencies/know-how). Possibly also a countries like Saudi Arabia or Azerbaijan that benefit economically from the war?