They "don't care" because the EF has been saying for at least 5 years that the way to scale transaction throughput will be through the myriad of roll-up system

They "don't care" because the EF has been saying for at least 5 years that the way to scale transaction throughput will be through the myriad of roll-up systems. The idea is that people could use roll-ups as a "checkings account" and that they would only hold the funds that they don't want/need to move often at the base layer. With roll-ups, the funds are still secured by the base layer, so participants wouldn't need to trust the roll-up operators.