Just to be a devil's advocate: pot8o is only 1 character shorter than potato. The latter is a real word that people know how to spell and will remember better.

Just to be a devil's advocate: pot8o is only 1 character shorter than potato. The latter is a real word that people know how to spell and will remember better. Also, using a number in the middle of a word is commonly for abbreviating that many characters, like a11y, a16z, i18n. https://en.wikipedia.org/wiki/Numeronym https://en.wikipedia.org/wiki/Numeronym Playing with 8: pot8.to - pot-eight-to t8r.com - "tater" - informal for potato; also slang for "home run" in baseball All that said, I heard some advice that sometimes it's easier to name your startup by starting with an available short-ish domain.