There is the instinct that must be contended against with all our might: Removing choice. "Make" everyone live in an apartment, because they shouldn't have the

There is the instinct that must be contended against with all our might: Removing choice. "Make" everyone live in an apartment, because they shouldn't have the choice. "Make" everyone give up their personal transportation (mobility). "Make" everyone switch to solar or geothermal. Substitute "make" with "force" and you'll have the correct understanding of what kind of government mechanisms we'd be empowering to achieve these ends. Removing choice is the wrong instinct. Working to price external costs in, so they get factored in to choices, can sway the choices, but you're not forcing people, or making a way for one group of people to force some other group of people to certain actions.