The prices are just forcing some companies out of business not to reduce their energy usage. While some may invest in reducing their energy usage the reality is

The prices are just forcing some companies out of business not to reduce their energy usage. While some may invest in reducing their energy usage the reality is, many small businesses literally won't be able to afford to reduce their energy bill as the changes will require an up front investment. Larger companies most likely will just pass the cost on to consumers and keep on going. The average home owner probably won't be able to afford a changing their fridge, their washing machine, their tv, etc. It'll be a case of turn off the heating during winter.