I think this has been factored into their plans [1] of bringing "consumer ease-of-use to Business users" which reads like they are moving away from the consumer

I think this has been factored into their plans [1] of bringing "consumer ease-of-use to Business users" which reads like they are moving away from the consumer market where widespread adoption of passkey will materially affect the revenues of all password management vendors. They are betting their future on the enterprise market and the announcement blog post links to their Partner [2] page—a central part of their strategy to gain a foot-hold in that market. In the enterprise market, inertia and regulations cause user habits to change much slowly relative to the consumer market that Bitwarden is most familiar with, plus enterprises are not price sensitive, so they can get away with charging really high prices, to justify their huge capital raise. 1: https://bitwarden.com/blog/accelerating-value-for-bitwarden-users-bitwarden-raises-usd100-million/#how-will-bitwarden-compete-in-the-market https://bitwarden.com/blog/accelerating-value-for-bitwarden-... 2: https://bitwarden.com/partners/ https://bitwarden.com/partners/