Fake meat is already a clearly superior replacement for more dubious meat dishes like "breakfast sausage. Though there is an irony for the companies making the

Fake meat is already a clearly superior replacement for more dubious meat dishes like "breakfast sausage. Though there is an irony for the companies making the best fake meat: It's an off-ramp from meat. I find I eat less meat, real or fake. Maybe that's because fake meat does a good job satisfying a craving. I'm much more selective: Bison instead of beef burgers, salmon instead of chicken. You don't have to eliminate meat to get lots of environmental and health upside if you change the way people think of meat as part of their diet. Cheap meat was a quality-of-life goal for many governments, pushed by the meat industry. That went way out of balance and negatively affects health and the environment. If tasty and nutritious fake meat gets down to the price of good quality burger meat, it will be a tipping point with many benefits.