For an even better reference, total social media advertising spending in Ireland was 386M euros in 2021 https://www.statista.com/statistics/1197773/social-medi

For an even better reference, total social media advertising spending in Ireland was 386M euros in 2021 https://www.statista.com/statistics/1197773/social-media-advertising-spending-ireland/ https://www.statista.com/statistics/1197773/social-media-adv... Naively assume that meta captures 100% of this total and that it's the same in this year, that means Meta has lost more than 100% of its revenues and is running at a net loss in ireland.