3 ms·
The CEO of Ford, Jim Farley, said that he's expecting a price war among manufacturers to bring entry level EVs down to $25k: https://abcnews.go.com/US/wireStory
by sbierwagen 4y ago
The CEO of Ford, Jim Farley, said that he's expecting a price war among manufacturers to bring entry level EVs down to $25k: https://abcnews.go.com/US/wireStory/ford-ceo-sees-electric-vehicle-price-war-ev-85113648 https://abcnews.go.com/US/wireStory/ford-ceo-sees-electric-v...
He thinks most manufacturers will go LFP, and increasing scale of LFP cell production plus the low material cost will crater the price of the battery pack. He also wants to go to direct online sales, and cut advertising:
>Ford, like Tesla, may not have to buy advertising to sell EVs, which now amounts to $500 to $600 per vehicle, Farley said.
Terrifically bad news for legacy TV, if true. It would certainly blow a hole in the NFL's budget.
- Animats 4y agoNow that's good news. EVs ought to be simpler, but it takes a major redesign to achieve the simplicity. Which Ford is doing. Like BYD' CEO, Ford top management sees lithium iron phosphate as the battery technology for low end vehicles. It's both cheaper and far less prone to battery fires. That chemistry does not have the thermal runaway problem.