But don't write it all first, that is don't wait until your shipping. I mean if you are trying to be first to market maybe that changes things. Everyone's devel

But don't write it all first, that is don't wait until your shipping. I mean if you are trying to be first to market maybe that changes things. Everyone's developing different things in different markets but in my experience developers tend to hold onto that particular mantra, and it turns into wait until the last minute to actually check perf. See other comment about the immaturity of the industry which I agree with.