For iphone to now surpass the cumulative share of android brands could point to: not a large change in consumer behaviour, but rather a side effect of fewer And

For iphone to now surpass the cumulative share of android brands could point to: not a large change in consumer behaviour, but rather a side effect of fewer Android manufacturers dumping* into the market. Comparing iPhone to Android isn't useful from a consumer preference point of view as the Android experience varies across each major brand (instead such a metric is useful for applicable markets for software developers). The useful metrics for identifying consumers preference are smartphone sales on a per-brand basis, and profit share (one could hone this further to per-experience basis since some Android flagships significantly differ from their lower offerings, but this isn't needed as it only further skews the results to iphone). On both of these metrics iphone has always held a leading position, because firstly it indicates the experience provided by the iPhone was chosen above another brand's experience, and that consumers were willing to part with real money to acquire it. * Dumping, such as offering low cost, or loss-leading devices, BOGOF sales, free devices as part of subscriptions, free trojan horse devices intended to sell media subscriptions or devices so inadequate that they can't meaningfully run non-bundled software, i.e. dumb phones that just happen to run Android.