These groups are often amplified (or in one case, astroturfed into existence) as part of an outrage marketing strategy: https://switch.com.mt/outrage-marketing

These groups are often amplified (or in one case, astroturfed into existence) as part of an outrage marketing strategy: https://switch.com.mt/outrage-marketing-how-why-what/#:~:text=Outrage%20marketing%20builds%20on%20the,about%20is%20brought%20under%20attack https://switch.com.mt/outrage-marketing-how-why-what/#:~:tex.... Ghostbusters was also promoted this way.