I believe the main reason is that it makes fun of newspeak used by russian propaganda. Newspeak started long before the war. Explosions are called "claps", pla

I believe the main reason is that it makes fun of newspeak used by russian propaganda. Newspeak started long before the war. Explosions are called "claps", plane crashes are "rough landings", decline is "negative growth", flood is "waterlogging", etc. It's hard to sell the idea of being greatest country in the world if buildings are exploding due to gas leaks. But if there are a few "claps" here and there, noone bats an eye. That's the idea at least.