The more important question is "Why do you want TC to cover you?" Does your target audience read TC? If not, you shouldn't bother. Get your product in front of

The more important question is "Why do you want TC to cover you?" Does your target audience read TC? If not, you shouldn't bother. Get your product in front of your target customer. Get some relevant blogger to cover you. Cold call potential customers and buy them lunch in exchange for trying out your product. Getting coverage in TC should be a means to an end - getting your message out to your customers, helping with credibility/recruiting, etc. TC coverage shouldn't be viewed as an end in itself. Getting customers to love your product - and be willing to pay for it - is much more worth your time.