Normal supermarkets. If you only buy milk in multiples of 500mL, you're buying a luxury brand or from a corner shop -- both situations use the slightly smaller

Normal supermarkets. If you only buy milk in multiples of 500mL, you're buying a luxury brand or from a corner shop -- both situations use the slightly smaller (vs 568mL) size to make the price seem lower. You can see at Tesco [1] that Yeo Valley, Arla, Cravendale, Finest, Tesco Filtered are all 1 or 2 litres. "Normal" milk is 2 or 4 pints. (The EU used to have regulations around this sort of thing, but I think they've unfortunately been repealed for most products. It's why bread was only sold in multiples of 400g -- it meant the merchant couldn't discreetly reduce the size of some/all products.) [1] https://www.tesco.com/groceries/en-GB/shop/fresh-food/milk-butter-and-eggs/milk?shelf=Whole%20Milk&viewAll=shelf https://www.tesco.com/groceries/en-GB/shop/fresh-food/milk-b...