3 ms·
It's really not that it's necessarily an achievement, it's a subconscious bias to value the same product higher than if you don't invest time in building it. I
by nikooellegaard 4y ago
It's really not that it's necessarily an achievement, it's a subconscious bias to value the same product higher than if you don't invest time in building it.
It's a kind of "you're rewarded for your effort" idea.
I like the cake mix example where letting the consumer add eggs made house wives happier with the cake from https://www.psychologytoday.com/us/blog/the-shaping-us/201910/the-ikea-effect https://www.psychologytoday.com/us/blog/the-shaping-us/20191...
- feb 4y agoThis article about IKEA boxes sounds a lot like the cake mix marketing story. But apparently, that story is a legend: https://gobraithwaite.com/thinking/cake-mixes-fresh-eggs-and-a-marketing-legend/ https://gobraithwaite.com/thinking/cake-mixes-fresh-eggs-and... And maybe this study should be taken with a grain of salt too.